It’s an obvious thought but it’s worth sharing…without learners there can be no learning!
Obvious, right? Yet talk to many designers and developers and you might be surprised to learn that very few consider how their work is being accessed. At CDSM, we make it our business to remove barriers to learning opportunities. In working with our customers to identify barriers we uncover a number of repetitive examples that never fail to frustrate and surprise us.
It seems that many agencies fail to understand that for the end-user, a ‘stodgy’ on-boarding process, or a poorly rendered homepage, is a demotivating sign of things to come. It’s a bit like booking that good restaurant, arriving that evening and seeing dirty cutlery on the table. Alarm bells start ringing immediately!
So in no particular order here are four cardinal sins that e-learning agencies still persist with when trying to deliver online learning for their clients:
- Failure to get e-learning content to present across a good range of current browsers. This is unforgivable and rapidly reduces the number of learners able to access your content
- Failure to get the same content to render well across formats: PCs, MACs, Tablets and Smartphones. No excuse for this in 2016. There are now standard, responsive design patterns that are in the public domain for all to exploit and benefit from
- Those e-learning companies that continue to sell and build content that requires 3rd party plug-ins and re no longer supported by majority of modern browsers
- Those cynical companies who still fail to realise their legal responsibilities to learners who use adaptive and assistive technologies to access their online digital learning
So why and how does this poor practice persist? Unfortunately some companies see providing good practice as an additional extra, a nice-to-have that the client should pay more for. It is not, the examples above are nothing more than issues that should be resolved as a matter of standard practice and it is unprofessional to suggest or deliver otherwise.
Of course there are always opportunities for improvement and all organisations make mistakes but poor practice should be the exception not the rule. Our industry develops itself by ‘standing on the shoulders of giants’. We pride ourselves on our respective innovations but we have also used innovation as an excuse in justifying not doing the simple things well. Thankfully, our industry is growing up, and with open source techniques we have efficient and elegant ways of distributing practice-worth-sharing. This will result in a better deal for our clients and better, more productive experiences for our learners.
At CDSM, we seek to continuously improve access to our services and technologies. We try to fully understand our customers’ learning contexts. We do this by working closely with our end-users. By describing an extensive range of learner-personas and learning scenarios. We then design and develop for and test against these in order to ensure that access to our work is for the majority not just a few.
Don’t forget to check out our infographic on digital onboarding too!
Authored by Dan Sivak, Managing Director, CDSM Interactive Solutions